The Victorian Food and Fibre Trade Pavilion (Vic House) is an innovative in-market promotional facility in Shanghai, developed to showcase Victoria’s broad agricultural, food and beverage capabilities to the state’s largest global export partner, China.
The Victorian Government is providing Vic House as a free platform to support Victorian businesses. Vic House provides Victorian exporters with a unique opportunity to trial, validate products and connect with qualified Chinese buyers. This also allows exporters to promote existing brands, and new and seasonal products.
The dedicated three-story facility features rooms to conduct virtual business meetings with importers and retailers, high-end supermarket shelving for product display and a full kitchen for cooking demonstrations and hosting dinners to sample produce.
The space also provides Victorian agribusinesses with the opportunity to tailor events to meet Chinese consumer demand by offering seasonal produce tastings in the facility’s chilled and frozen display area.
