Mastlink Australia was honored to participate in the 7th China International Import Expo (CIIE) in Shanghai, where we had the opportunity to showcase the quality and standards of Australian meats to international audience.
This event allowed us to share our commitment to excellence and reinforce the trust that partners around the world have placed in Australian products. We were grateful for the chance to connect with valued partners and explore new collaborations, building on relationships that continue to support our growth in the global marketplace.
Exploring Fresh Retail Innovation: A Visit to Fresh Hippo (盒马鲜生)
On November 5th, Mastlink had the privilege of visiting Freshippo, China’s leading fresh supermarket chain. This visit offered an invaluable opportunity for the team to explore Freshippo’s advanced supply chain management system and its seamless online-to-offline shopping services. The Mastlink team also engaged in in-depth discussions with Freshippo’s procurement manager, gaining valuable insights into the future of retail and food supply chains in China. This interaction underscored the importance of innovation in the retail industry—a principle that Mastlink is dedicated to integrating into its own operations.
Australian Lamb Takes Center Stage at CIIE
On November 6th, Mastlink President Richard Hu joined Brett Stevens from the Victorian Government’s Investment and Trade Office for a live cooking demonstration at the CIIE. Together, they showcased signature French-style lamb rack provided by Mastlink, prepared fresh on-site and served to the audience.
The demonstration drew a large crowd, with many attendees stopping by to watch, taste, and experience the quality of Australian lamb firsthand. We were grateful for the positive feedback, as guests appreciated the lamb’s tenderness and flavor, reinforcing Mastlink’s commitment to offering high-quality Australian lamb products.
Mastlink’s standout performance at the CIIE 2024 not only showcased the company’s commitment to delivering premium Australian meats but also signals a broader strategic focus on the Chinese market. As one of the world’s largest and most dynamic consumer markets, China is a key priority for Mastlink in its global expansion efforts. The positive reception and valuable connections made at the expo are a clear indication that Mastlink is well-positioned to continue growing its presence in China and beyond.
Export Australian Red Meat Worldwide
Our company’s commitment to bringing premium quality beef and lamb products to markets worldwide reflects our vision to expand globally and share the finest flavors with the world.
We are thrilled to announce our participation in the 20th Gulfood exhibition together with Meat & Livestock Australia (MLA), which will be held at the Dubai World Trade Center from February 17 to February 21, 2025. This event, one of the world’s largest gatherings in the food and beverage industry, is an excellent opportunity for us to connect with partners, showcase our products, and solidify our presence in global markets.
We look forward to seeing you there and sharing our dedication to quality and innovation with industry leaders from around the globe！
